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The COMPLETE Google Ads Video Course for YouTube Advertising in 2019
Course Introduction
Course Trailer (2:30)
Course Overview (6:53)
Course Navigation, Progress and Video Player (1:35)
How To Contact Me: FB Group, YouTube Channel, Etc. (2:05)
Sales Funnel (8:12)
Google Ads Video Certification
Google Ads Video Certification (5:16)
Let's Get Started
Account Planning - What Accounts Do I Need if I'm an Individual, Business or Agency? (7:27)
Creating a Google Ads Account and YouTube Channel (5:38)
Creating a YouTube Channel From Scratch Walkthrough (part 1) (24:24)
Creating a YouTube Channel From Scratch Walkthrough (part 2) (16:50)
Preparing Your Website's Privacy Policy and Terms of Use Pages (7:54)
Setting Up Tracking
Tracking Setup Overview (1:39)
Install Google Tag Manager (12:00)
Install Google Tag Assistant (2:22)
Installing Google Analytics (7:58)
Setup Google Search Console (3:46)
Linking Google Ads to Google Analytics, YouTube and Search Console (10:09)
What is gtag.js and do I need it? (5:13)
What is a Conversion? (0:50)
gtag.js - Fire Google Ads Conversion on a "thankyou" Page After Form Submit (11:20)
gtag.js - Fire Google Ads Conversion on AJAX Form With No Page Reload (5:20)
gtag.js - Button Click Conversion Event Using Javascript's getElementsByTagName (8:34)
gtag.js - Button Click Conversion Event Using Javascript's getElementById (5:41)
gtag.js - Button Click Conversion Event Using Javascript's getElementsByClassName (6:04)
Google Tag Manager - Fire Google Ads Conversion After Form Submit on a "thankyou" Page (5:29)
Google Tag Manager - Fire Google Ads Conversion on AJAX Form Submit with No Page Reload (11:01)
Google Tag Manager - Fire Google Ads Conversion On Link or Button Element Clicks (6:51)
Google Tag Manager - Install Google Ads Remarketing (2:18)
Google Tag Manager - Setting Up Google Analytics Events and Goals and Importing Goals As Conversions in Google Ads (10:38)
Using Auto-Tagging to Track Google Ads Performance in Google Analytics (8:41)
Google Tag Manager - Enhanced Ecommerce Setup WITH a Plugin (10:49)
Google Tag Manager - Enhanced Ecommerce Setup WITHOUT a Plugin (12:08)
Video and Display Campaign-Level Settings
Campaign Goals, Types, Sub-types and Campaign Naming (8:29)
Budgets and Start and End-dates (3:12)
Network (6:20)
Language (5:23)
Location (2:20)
Bidding Strategy (2:11)
Content Exclusions (2:12)
Device (3:07)
Frequency Capping (4:17)
Ad Scheduling (2:49)
Ad Rotation (for Display) (3:11)
Campaign URL Options (for Display) (4:20)
Dynamic Remarketing Ads (for Display) (5:07)
Ad Group Level Settings and Targeting
Ad Group Naming, Bidding and Automated Display Targeting (5:34)
Video and Display Targeting Settings Differences and Overview (10:42)
How Targeting Actually Works (Build Intuition With Examples and Venn Diagrams) (12:30)
Understanding "Targeting" vs "Observation" Once and for All! (13:31)
Quick Examples of "Observation" Targeting With Venn Diagrams (5:08)
Targeting Method: Demographics (17:49)
Targeting Method: Audiences (14:59)
Targeting Method: Keywords (8:53)
Targeting Method: Topics (6:11)
Targeting Method: Placements (14:11)
Commonly Combined Targeting Methods (3:15)
PRACTICE EXAMPLE 1 - Women's Clothing (24:31)
Need Help With Targeting? Share Your Product, Service or Industry Here for Advice! (1:04)
YouTube Ad Formats and Interactive Features
DISPLAY - 468x60 Image Ad Overlays (16:52)
DISPLAY - 728x90 Image Ad Overlays (7:17)
DISPLAY - 300x250 Display Ads (8:39)
DISPLAY - Expanded Text Ad Overlay? (2:47)
DISPLAY - AMPHTML Ads With Google Web Designer (24:21)
DISPLAY - Responsive Display Ads (5:04)
VIDEO - Skippable in-stream ads (14:48)
VIDEO - Non-skippable In-stream Ads (9:22)
VIDEO - Discovery Ads (11:34)
VIDEO - TrueView For Action (10:48)
VIDEO - Bumper Ads (23:09)
VIDEO - Outstream Ads (16:03)
VIDEO - CTA Overlays (6:34)
VIDEO - CTA End Screens (4:05)
VIDEO - Cards (5:25)
VIDEO - Skippable in-stream Subtype for Brand Awareness and Reach (8:45)
VIDEO - Ad Sequence (7:53)
Video Creation
Common Video Production Equipment Needed for Producing YouTube Videos (11:45)
YouTube Ad Examples (Part 1) (25:45)
YouTube Ad Examples (Part 2) (25:20)
YouTube Ads Video Examples Playlist (4:16)
Define Your Marketing Plan (16:17)
Choose Your Video Style (21:27)
Story Development (7:44)
Shoot Your Videos and Images (11:20)
Video Ad 1: Green Screen and Premiere Pro (8:32)
Video Ad 2: White Wall and Premiere Pro (7:54)
Video Ad 3: Adobe After Effects Slideshow Template (7:58)
Video Ad 4: Adobe Spark Image Slideshow (3:03)
Video Ad 5: PowerPoint Video (3:25)
Video Ad 6: Talking Head and Premiere Pro (6:08)
Video Ad 7: How-to Step-by-step Demo (7:43)
Uploading To YouTube (5:55)
Campaign Launch Execution
24 Quick-start Video Campaign Templates for Google Ads Editor (9:50)
Google Ads Video Campaign Pre-launch Checklist (Part 1) (10:00)
Google Ads Video Campaign Creation (Part 2) (12:15)
Google Ads Video Campaign In-stream Ad Creation (Part 3) (6:47)
Google Ads Video Campaign Targeting (Part 4) (20:31)
Google Ads Video Campaign Targeting Methods Finalization (Part 5) (6:38)
Target CPA Leads Video Campaigns Not Getting Impressions (Part 6) (13:32)
Keyword Targeting for CPV Video Campaigns (Part 7) (14:30)
Google Ads Video CPV In-stream Placement Targeting (Part 8) (8:30)
Google Ads Video CPV Discovery Keyword Targeting (Part 9) (8:45)
Google Ads Learn Faster CPV Placements, Playlists and Channels Targeting (Part 10) (8:12)
Add Keyword-related Video Placements In-bulk to Your Video Campaigns (Part 11) (11:25)
Ad Sequence Campaign Using Target CPM Bid Strategy (Part 12) (16:08)
Keyword and Audience Targeted CPV Discovery Ads Video Campaign (7:18)
Display Campaign Remarketing to People That Have Viewed Your YouTube Video Ads (9:48)
YouTube Ad Sequence and Discovery Ads Campaign Results (19:06)
YouTube Discovery Ads Search Terms Report and Optimization (6:19)
Metrics and Reporting
Video Metrics (14:48)
FAQs and Troubleshooting
What If My Video Campaigns Are Not Getting Impressions? (2:38)
Creating Thumbnails for YouTube Video Discovery Ads (9:35)
Remarketing List Not Populating (5:39)
YouTube Ad Examples (Part 2)
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